1.(单选题)—Areyougoingonholidayforalongtime
—_____________
A.It was a long time.
B.Two weeks ago.
C.No. Only a couple of days.
正确
2.(单选题)—Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark
—____________
A.Thank you.
B.I'm glad to hear that.
C.I don't think so.
正确
3.(单选题)Let'sdiscusstheseproblemsatthemeeting,________
A.do we
B.shall we
C.will you
正确
4.(单选题)Theyaretryingto__________thewastedischargedbythefactoryforprofit.
A.expose
B.exhaust
C.exploit
正确
5.(单选题)Abudgetisanestimationofthe_______and_______overaspecifiedfutureperiodoftime.
A.cost; expense
B.revenue; expenses
C.revenue; interest
正确
二、阅读理解
阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）
ThreeStepstoaGoodMarketingBudget
Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.
Step1:Organizefinancialinformation
Thefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.
Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.
Step2:Determinewhereyouwanttospendmarketingfunds
Afteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.
Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.
Step3:Assessdataandmakeappropriatechanges
Thefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.
Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.
操作提示：通过题干后的下拉框选择题目的正确答案。
Whatshouldthebudgetplanbebasedon《在此填空1》
A.Thecompany'sreliableexpense.
B.Thecompany'sreliableincome.
C.Thecompany'sreliablecost.
2.Whatdoes“disposableincome”meaninPassage3《在此填空2》
A.Totalincome.
B.Previousincome.
C.Netincome.
3.Youhavetobeclearof________________whenorganizingfinancialinformation.《在此填空3》
A.theincomeandexpenses
B.themarketingfund
C.thebudgetmanagement
4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_______________.《在此填空4》
A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpend
B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience
C.theassetsyouhave,theproductandtheincome
5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid______________.《在此填空5》
A.usinglessthanyouearn
B.usingmoneyunnecessarily
C.usingmorethanyouearn
1.
A.A
B.B
C.C
2.
A.A
B.B
C.C
3.
A.A
B.B
C.C
4.
A.A
B.B
C.C
5.
A.A
B.B
C.C
正确答案：1：B、2：C、3：A、4：B、5：C
