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国开电大管理英语3 单元自测3(形考占比10%)_1734784612304

时间:2025-04-01 10:00来源:未知 作者:admin 点击:
一、选择填空,从每题选项中选出一个能填入空白处的最佳选项(每题10分)。 1.(单选题)—IwonderifIcoulduseyourcomputertonight —_________ A.Sure, go ahead. B.It doesn't matter. C.Who cares 正确答案:A.Sure, go ahead. 2.(单选题)—Isitpossiblefory
一、选择填空,从每题选项中选出一个能填入空白处的最佳选项(每题10分)。
1.(单选题)—IwonderifIcoulduseyourcomputertonight
—_________
A.Sure, go ahead.
B.It doesn't matter.
C.Who cares
正确


2.(单选题)—Isitpossibleforyoutoexpandbusinessthere
—_____________
A.I like it.
B.I'd love to.
C.Yes, I think so.
正确


3.(单选题)Purchasingthenewproductionlinewillbea__________dealforthecompany.
A.profitable
B.forceful
C.tremendous
正确


4.(单选题)Rent,electricityandinsuranceareallexamplesofthecompany's________.
A.overhead
B.turnover
C.assets
正确


5.(单选题)Youcangoout,__________youpromisetobebackbefore12o'clock.
A.so far as
B.as far as
C.as long as
正确


二、阅读理解
阅读下面的文章,根据文章内容,完成相应的选择题。(每题10分)
ThreeStepstoaGoodMarketingBudget
  Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.
  Step1:Organizefinancialinformation
  Thefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.
  Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.
  Step2:Determinewhereyouwanttospendmarketingfunds
  Afteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.
  Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.
  Step3:Assessdataandmakeappropriatechanges
  Thefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.
  Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.
 
操作提示:通过题干后的下拉框选择题目的正确答案。
Whatshouldthebudgetplanbebasedon《在此填空1》
 A.Thecompany'sreliableexpense.
 B.Thecompany'sreliableincome.
 C.Thecompany'sreliablecost.
2.Whatdoes“disposableincome”meaninPassage3《在此填空2》
 A.Totalincome.
 B.Previousincome.
 C.Netincome.
3.Youhavetobeclearof________________whenorganizingfinancialinformation.《在此填空3》
 A.theincomeandexpenses
 B.themarketingfund
 C.thebudgetmanagement
4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_______________.《在此填空4》
 A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpend
 B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience
 C.theassetsyouhave,theproductandtheincome
5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid______________.《在此填空5》
 A.usinglessthanyouearn
 B.usingmoneyunnecessarily
 C.usingmorethanyouearn
1.
A.A
B.B
C.C

2.
A.A
B.B
C.C

3.
A.A
B.B
C.C

4.
A.A
B.B
C.C

5.
A.A
B.B
C.C

正确答案:1:B、2:C、3:A、4:B、5:C

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